Freedom of Speech vs Censorship Essays - 1231 Words

We are blessed to live in a country that has many rights, the most important is the freedom of speech which provides an umbrella of protection over our remaining rights; however, all of our rights are under attack beginning with the First Amendment which is under constant assault by censorship. The Constitution of the United States says that â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.† Censorship as defined by Wikipedia is â€Å"the suppression of speech or deletion of communicative material which†¦show more content†¦There is no need for the Government to pass a law that imprisons us or levies a fine against us to keep us from uttering these words or phrases. Proponents of censorship seem to believe that they alone can determine what is and isn’t offensive to everyone. They believe that their own freedom of speech will remain intact when they have successfully silenced those that they oppose. They don’t seem to understand that once one group’s rights are taken away, we are all subject to loss of our constitutional right to speak and think freely. As per Webster’s dictionary Abridging is defined as follows: â€Å"In law it signifies particularly the making of a declaration or count shorter, by taking or severing away some of the substance from it.† The Constitution guarantees us the right to Freedom of Speech. Nowhere in the First Amendment does it state that we have the right to freedom of speech as long as everyone agrees with us and likes what we say. Quite the contrary, it states that â€Å"Congress shall pass no laws abridging our right to freedom of speech.† Censorship does exactly that, severs away our right to freedom of speech. Censorship is Government telling us what we are to approve of and disapprove of. It is Government abridging our right to freedom of speech. Censorship takes many forms in our society today. First it takes the form of political correctness. The purposeShow MoreRelatedFreedom of Speech vs. Censorship on the Internet2126 Words   |  9 PagesFreedom of Speech Vs. Censorship: Children on the Internet The internet is a very controversial communication device in today’s society. If desired, one could find information on nearly any topic they choose. Censorship and free speech is a widely discussed topic when dealing with the current freedom of the internet especially when dealing with young minds. Should the internet have censored topics which would be illegal to post and/or view freely by children? Should the internet be a free-for-allRead MoreGovernments Censoring Internet Content1490 Words   |  6 Pagesachieve throughout years. Freedom of speech and equity is what people have always needed and are willing to fight for no matter what. As long as government tries to do the opposite, then there would be conflicts and disappointments among population. The Internet is a free domain as it should remain as such. Therefore, it can be argued that governments should not censor Internet content within their borders. The opponents of censoring Internet say that freedom of speech is the fundamental right toRead MoreThe Amendment Of The United States Constitution833 Words   |  4 PagesThe right to express ones opinions without censorship or restraint can be considered as a basic provision enshrined in the First Amendment to the United States Constitution. To elaborate, the first amendment to the constitution prohibit the legislative arm of government in making of any law abridging the freedom of speech, infringing on the freedom of the press and prohibiting the petitioning for a governmental redress of grievances. Post this amendment, there have been several cases where the SupremeRead MoreThe Issue of Free Speech Versus Censorship690 Words   |  3 PagesIn modern society, the issue of free speech vs. censorship often comes up. It is a hot topic among those interested in social issues, and represents two well meaning but very different arguments. The argument for freedom of speech says that co mmunication and connectivity promotes progress, while the argument for censorship says that silence and isolation promotes security. Freedom of speech usually refers to a citizens right to the expression and distribution of their opinions. The UniversalRead MoreEssay Arguing the Opposition of Censorship867 Words   |  4 PagesArguing the opposition of Censorship For centuries, government nations and society have been withholding certain pieces of information from the public to ensure safety and prevent catastrophic out bursts; this detainment of public knowledge is called censoring. Censorship started in the early twentieth century, when profane literature began to surface in the wake of World War I; ever since then its been a normal part of all society. Without the use of censorship and the methods used to sustain informationRead MoreDeconstruction Of Online Realities : Why They Censored And Western Philosophy Of Ethics1330 Words   |  6 PagesName: Student Number: Course Name: Professor Name: Date: Deconstruction of Online Realities: Why They Censored and Western Philosophy of Ethics in Regards to Freedom of Expression This essay will thoroughly discuss the censorship and fundamental rights to Canadian and American Freedom of Speech. Ethics is philosophy. The Greek philosopher Pluto whose discussion was of image and reality and the way his standpoint was related into triggering the long-running dispute between those who championRead More The Controversy Over Internet Censorship Essay1152 Words   |  5 PagesThe Controversy Over Internet Censorship   Ã‚  Ã‚  Ã‚   For many people, using the Internet has become practically a new way of life, especially for college students and the like.   Various types of information can be accessed at the touch of a button: anything from encyclopedias, to surveys and essays, to articles from magazines, and adult sites.   Anyone who pays for their Internet service is usually offered space for his or her own web page, and even many free services provide space for personal webRead MoreEssay about Should Art Be Censored?990 Words   |  4 Pagesaround the world, including America, are being tormented and silenced for their freedom of expression? It sounds a little strange to think that in the twenty-first century a human can still be suppressed from expressing itself however it wants. A slender yet plentiful amount of artists to this day feel like they are left in the pouring rain when everyone is protected by the government’s umbrella of freedom of speech. Art whether we know it or no t is found all around us. In the music we hear, in theRead More Free Speech Essay809 Words   |  4 Pagesabridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievancesquot; (Funk amp; Wagnalls 162). This Amendment guarantees each person of free speech. Does this mean that a person can stand in the middle of the street and yell anything he wants? No, society, even though it cherishes freedom of speech, does give this freedom certain restrictions. Why does society find it necessary to restrict freedom of speechRead MoreEssay on Censorship in Schools is not Justifiable959 Words   |  4 PagesCensorship in School is Not Justifiable Walt Whitman once said, â€Å"The dirtiest book of all is the expurgated book.† Between the years 2000 and 2009 a total of 3200 books were challenged in school libraries in an attempt to expurgate, or censor, the content in books provided to students. Today the trend of censorship continues as popular novels such as The Hunger Games, The Fault in Our Stars, and Captain Underpants are censored from schools across the nation (Challenges by Reason).Censorship in regards

The War Of The World War II - 1496 Words

In 1914, a war began that would turn into one of the deadliest combats in all of human history. A war that was fought between two alliances named the Triple Entente, consisting of Russia, France and Great Britain, and the Triple Alliance, which consisted of Germany, Austria-Hungary, and Italy. One of the reasons the war was so deadly was because many of the commanders and generals did not develop the tactics at the rate at which the weapons had progressed. Artillery and Machine Guns would decimate anyone who came over the edge of a trench, leading to millions of deaths. The old style of face-to-face trading fire combat had become obsolete due to the invention of the automatic and semi-automatic weapon. A single gun could now kill or injure†¦show more content†¦It would cause burning of the throat and lungs, and would blind the soldiers. As many of the French troops fell back due to the gas, the Canadian troops had a genius idea. They urinated into cloths and handkerchiefs in order to neutralize the Chlorine Gas. Although the attack created an 8-kilometer long gap in the defensive line, the Germans did not advance through it, since it was partially defended by the Canadian troops. The Canadians gave the British reinforcements time to help fill in the gap, although it was thinly defended. The Canadian troops managed to hold their ground and keep the enemy troops from advancing. In the third Battle of Ypres, also known as Passchendaele, a new and even deadlier gas was introduced. The gas that is commonly called Mustard Gas was used for the first time by German forces on the Allied forces. Mustard gas was very potent and would cause effects that could last for days. Throughout the war, poison gas was used very effectively, with many tens of thousands of troops dying from its effect. Santos 3 During the war, many of the soldiers that were forced to go above the edge of the trenches were injured or killed. The strategy of charging the enemy was extremely ineffective because of 2 weapons, the Machine Gun and Artillery. Many of the Generals never thought to change up the tactics, and with Machine Guns ready to fire on troops coming over the edge, The War Of The World War II - 1496 Words World War II was one of the most powerful wars the world has ever had. It was also one of the largest conflicts there has ever been. It was known as a â€Å"world war† because nearly every country in the world was involved. There were many tragic and chilling events throughout the war that were very significant. The war was known as one of the most disastrous wars of all time because of what the nations put each other through. Many innocent lives were taken during this mournful war. About 50 million troops lost their lives fighting in the war. In Nazi Germany nearly 9,000,000 troops were killed. 42,000,000 troops were killed in the Soviet Union. 4,000,000 were killed in China and 3,000,000 were killed in Japan. Although nearly every country was†¦show more content†¦Adolf Hitler came into power over Germany in 1933, after fighting in World War I. Under his brilliant leadership, he was able to break Germany out of Isolation with other countries. Adolf Hitler was determi ned to have command and authority over all of Europe. â€Å"In September of 1939, Adolf Hitler, who was over Germany, successfully invaded Poland causing Great Britain and France to declare war on Germany.† On June 10,1940, Italy joined the war because they wanted to defeat France. Japan joined the war because they wanted to expand in Asia and was determined to take their land. The United States had produced resources such as oil for the Japanese. When Japan and China were at war with each other, the United States did not support Japan and prohibited any further resources from them. Because of this act, the Japanese grew hatred toward the United States and decided to get revenge. December 7,1941, would go down in United States history as one of the most tragic events to happen to them. Japan had bombed the United States naval base Pearl Harbor in Hawaii, killing and injuring over 3,500. The bombing destroyed a lot of the United States aircraft and destroyed all of their reso urces. This mournful event caused the United States to enter the war a year after. They were ready to fight. France reached out to Germany by signing an armistice that would hope create peace. The Armistice divided France into two parts,

Strategic Approach to Performance Management free essay sample

Through this new program, every Flight Centre store will be working in a same method and each store is independent from other. This analysis analyses the strategic recruitment and selection process and performance management practices at Flight Centre and how these practices evolved as tools to achieve the business objectives of Flight Centre. Due to limitations in word count (4000) and constraints of submitting the work in limited period of time, the analysis is carried out in a concise manner covering only key areas of recruitment and selection and performance management. Strategic recruitment and selectionRecruitment and selection are processes done simultaneously and first one precedes other in action. Both processes are vital components as far as HR is concerned. Even though both of these processes are done simultaneously, each requires separate range of skills and expertise. Recruitment does the ground work in the selection process by screening the applications and providing a pool of perspective applicants for selectors to choose from that. Recruitment and selection aims to obtain the number of quality of employees to meet the human resource needs of the organisation at least cost.According to Foot and Hook (2008), recruitment is: †¢All activities directed towards locating potential employees †¢Attracting application from suitable candidates From this, it can be ascertained that recruitment aims to obtain suitable candidates for the available job openings by using and demonstrating a fair process and also to ensure that all these activities contributes to the organisational goals in an efficient and effective manner. Armstrong (2007:409) has identified three stages for recruitment and selection. They are: 1. Defining requirements 2. Attracting candidates 3. Selecting candidates Defining requirements Human resource plan of the organisation will be having the number of people required by the organisation. A basic draft can be prepared from this. This can be analysed by the help of seven-point plan developed by Rodger (1952) and the fivefold grading system by Munro Fraser (1954). Both of these systems provide a framework for the interview process. Competency based approach gives a better framework for interviews. Competency Based approach Competencies defined by the role offered draws the frame work of the selection in competency based approach.So this is person based than job based (Taylor, 2002). It gives more importance to people and their attributes so to get effective and superior performance from them than analysis of the job and its attributes. Advantages of Competency Based approach Wood and Payne (1998) have identified the following as the advantages of competency based approach: †¢Accuracy of predictions about suitability are increased †¢A closer match between the person’s attributes and the demands of the job is facilitated †¢It prevents interviewer’s coming up with false judgments †¢It underpins whole range of recruitment techniques.Eg: application forms, interviews, tests and assessment centers. Each and every job inside Flight Centre and their requirements are well defined. Much emphasis is given to competency and personal attributes of the candidate than that of academic qualifications. Recruitment of candidates is done on the basis of their passion towards the job and also experience in travelling. Less importance is given to i ndustry experience. This difference in the selection criteria makes Flight centre staff different from its competitors and is able to deliver expert advice to its customers.This differentiation brings customer back again to Flight centre store and hence helps to retain the business. Job requirements are ascertained by the following processes †¢Job analysis †¢Person specification †¢Competency framework Job analysis: The process of gathering relevant data about an existing job, which are all activities performed and what are all the skills required to perform it is job analysis ( Foot and Hook, 2008). These data which are collected are then structured to create job descriptions and person specifications or a job profile related to the competency frame work.At Flight Centre, documentation of new posts completely relies on managerial knowledge and judgment. But standardization of operations globally and chances for doing experiments has made it to more standardized approach. Person specific ation: Person specification outlines the skill and qualities a person should need in order to perform a task. This is a risky task as it requires a fair amount of judgment on what level of skill is necessary for a particular task or job. And the details provided in the requirements should be the minimum which job requires so as performing it well.Flight centre expects that staff will improve his/her performance during the course of the work. The job requirement of Flight Centre covers sales and management skills and also gives focus for having interpersonal skills and working part of a team. Competency framework: Foot and Hook (2008) identifies competency framework as work related behaviours that have been identified as necessary for successful performance at work. Flight centre’s competency framework includes communicational skills, analytical skills, team player, leadership capabilities and ability to plan work.Attitude and passion which the candidate can bring to the firm has given more importance during recruitment and selection than a candidate who need a job. Attracting Candidates Attracting candidates includes identifying, evaluating and using the most appropriate sources of applicants. This has certain difficulties in attracting perspective candidates. This issue is covered by identifying and advertising the factors of the firm which attracts candidates and also reducing the factors which repels candidates from applying for a job. This also helps to define the strengths and weaknesses of the organisation as an employer.

My Family History Persuasive Essay Example For Students

My Family History Persuasive Essay The story of my family is an interesting one. All four of my grandparents grew up in Cairo Egypt. Shortly after the Exodus, the rise of Egyptian nationalism, all of the Jews were kicked out of Egypt including both of my parent’s families. They were robbed of almost all of their belongings, which they couldn’t smuggle out. While my mom’s family was lucky enough to smuggle out a decent amount of money, my dad’s family was only able to smuggle out a small $10,000, which ran them into money problems when they eventually came to America. After temporarily moving to France, they moved to America; my father at age 13 and my mother at age 9, little did they know their fate would intertwined. Coincidentally, my parents lived and grew up in Brooklyn only a block away from each other, but never met due to their age gap of 10 years. After high school, my father received a full ride scholarship to Columbia University for soccer, of where he attained his Engineering degree and played division 1 soccer as a goalie. He was very studious and was in a good position to become successful. My mother began working at Citibank after college. Eventually the two met at a mutual friends wedding where they hit it off and started dating. Eventually dating lead to marriage and the two had three children, my sister, the oldest, my brother, the middle child, and me the youngest. My mother quit her job to help raise our family and my dad went off into business ventures where he was screwed over by his business partner and lost a ton of money. He learned a valuable lesson in business he says; you always need to be in the know. After being unemployed for a few months and after losing a ton of money my father opened up his final business two months after I was born. It was a printing franchise called Allegra and it was a success. With the last of my family’s fortune invested into the business it was crucial that the business was a success. And it was. After my sister became old enough to watch me, my mother began working for the company and together they have grown it to become a $5,000,000 company. Twenty-four years later and my parents are ready to retire. My mother is pursuing hobbies and my father is now taking a break from work only to start again in a new business venture for his retiring years. My brother still works for the company, which my dad sold off and has gained great experience from it as well as my self, since I used to work there as well. My sister now lives in Atlanta near my uncles and after working for them for a few years as an event planner and secretary, has now started her own event planning business at the age of 27. My mom’s three brothers also became very successful. After moving to the United States and growing up as immigrants, all three of them graduated from Binghamton University, one with a finance degree and the other two as dentists. The youngest brother came to open his own practice of which my other uncle who is a dentist works at and they are now two of the most successful and well-known dentists around the world, known as the Salama brothers. They travel to different countries and give lectures on dentistry. My other uncle, the finance major, started a beeper business and was making a ton of money right out of school. This is back when beepers were a big thing. He was a gambler and used to bet on sports. When I was growing up, for every super bowl, me and all my cousins would go to his house to watch the game. He would tell us whom to root for and if our team won he would take us all out to Toys R Us and buy is something. Eventually it all caught up with him and he ran into financial problems. Beepers became unpopular and he had to move onto something new. He tried opening up an ice cream shop in Staten Island where he lived but it was unsuccessful. .u4c0bb95627f1c8126154169bdddb2ada , .u4c0bb95627f1c8126154169bdddb2ada .postImageUrl , .u4c0bb95627f1c8126154169bdddb2ada .centered-text-area { min-height: 80px; position: relative; } .u4c0bb95627f1c8126154169bdddb2ada , .u4c0bb95627f1c8126154169bdddb2ada:hover , .u4c0bb95627f1c8126154169bdddb2ada:visited , .u4c0bb95627f1c8126154169bdddb2ada:active { border:0!important; } .u4c0bb95627f1c8126154169bdddb2ada .clearfix:after { content: ""; display: table; clear: both; } .u4c0bb95627f1c8126154169bdddb2ada { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4c0bb95627f1c8126154169bdddb2ada:active , .u4c0bb95627f1c8126154169bdddb2ada:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4c0bb95627f1c8126154169bdddb2ada .centered-text-area { width: 100%; position: relative ; } .u4c0bb95627f1c8126154169bdddb2ada .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4c0bb95627f1c8126154169bdddb2ada .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4c0bb95627f1c8126154169bdddb2ada .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4c0bb95627f1c8126154169bdddb2ada:hover .ctaButton { background-color: #34495E!important; } .u4c0bb95627f1c8126154169bdddb2ada .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4c0bb95627f1c8126154169bdddb2ada .u4c0bb95627f1c8126154169bdddb2ada-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4c0bb95627f1c8126154169bdddb2ada:after { content: ""; display: block; clear: both; } READ: Essay About The Declaration Of IndependenceOne day, about 5 years ago, when my three uncles were together they created a concept, basically Youtube for dentists, and started the business DentalXP. My two uncles, who are dentists, retired from the practice and sold it off. Now the three of them work together at DentalXP, which has turned into a successful business. Today, we are all still very close and see each other multiple times a year. My family has been through hard times but has persevered and it’s a lesson I appreciate greatly. Hopefully someday I can follow in their footsteps of being someone successful.

Reaction to Sabah Issue free essay sample

MANILA, Philippines The sultanate of Sulu brushed off President BenignoAquino III’s allegations â€Å"conspirators† funded the voyage of some 200 followers who went to Sabah to press its claim to the territory. The voyage was â€Å"KKB,† short for â€Å"kaniya-kaniyang bayad,† meaning everyone who went paid contributed towards expenses, Abraham Idjirani, spokesman of the sultanate, said at a press briefing Monday afternoon. The sultanate’s briefing immediately followed that held in Malacanang by Aquino. Princess Jacel Kiram, daughter of Sulu Sultan Jamalul Kiram III, slammed Aquino’s briefing, calling it full of â€Å"hypothetical analogy† and â€Å"speculative statements† to which they could not respond and dared Aquino to â€Å"name the conspirators† he claimed had abetted their follower’s voyage to Sabah. She also denied claims by the Malaysian government that the political opposition there had helped stoke the Sabah crisis. â€Å"We are not connected to the Malaysian opposition; we have not talked to any of them,† she said. We will write a custom essay sample on Reaction to Sabah Issue or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page E. Reaction/Reflection : As we read the article that have published by interaksyon. com of TV5 Article 1 which is the National Territory have popped up in our minds. As stated in Section 1 the National Territory compromises the Philippine Archipelago which includes all the islands and waters. The Philippines claim that they own the Sabah, same thing as Malaysia. For us, we think it is appropriate that the Philippines should have Sabah because it is still included in our territory and considered as a part of the Philippine Archipelago based on the EEZ of the Philippines. Some Filipinos have the traveled there to protect it even if its â€Å"KKB† to fight for their territory rights.

Lupus Nephritis essays

Lupus Nephritis essays Lupus Nephritis is an autoimmune disease that is caused by systematic lupus erythematous (SLE) and causes inflammation of the kidneys.1 Normally, the immune system is supposed to protect the human body from harmful and infectious elements. However, an autoimmune disease affects the immune system in a manner in which it cannot tell the difference between a healthy and harmful substance, which can lead to attacks on healthy cells and tissue indiscriminately.2 It is a disease that predominately afflicts women between the ages of 15 and 40 and affects 1 in 2,000 women within the United States.3 It was reported that African Americans are more susceptible to lupus nephritis, the disease is developed at a younger age, and are predisposed to end-stage kidney disease.4 Currently, there is no cure for the disease but treatment options are available for those that are affected. Lupus Nephritis is one of the most serious complications of SLE as it significantly affects the kidney and usually arises within five years of diagnosis.5 It occurs when "lupus autoantibodies affect the filtering structures (glomeruli) of your kidneys that results in kidney inflammation and may lead to blood in the urine, (hematuria), protein in the urine (proteinuria), impaired kidney function or even kidney failure."6 Lupus nephritis is categorized into six World Health Organization classes: I, normal; II, mesangial; III, focal proliferative; IV, diffuse proliferative; V, membranous; and VI, advanced sclerosing.3 Each class of lupus nephritis is examined in further detail below. Class I. This class is defined as "minimal mesangial lupus nephritis with mesangial accumulation of immune complexes identified by immunofluorescence, or by immunofluorescence and electron microscopy, without concomitant light microscopic alterations."7 Class II. Class II is defined as mesangial lupus nephritis is characterized by "any degree of mesangial hypercellularity i...

Twitter in Diet Pepsi's Commercial Essay Example | Topics and Well Written Essays - 750 words

Twitter in Diet Pepsi's Commercial - Essay Example It is then that she witnesses a lady drinking diet pepsi to refresh herself. The ad is meant specifically for both ladies and men but the emphasis is more on the ladies. This can be seen from the ad when ladies run away from the stall to see David Beckham. However on the other hand men are also targeted through this ad as in the very beginning the huge line at the diet pepsi stall consists of men too. Men and women of younger generation who tend to get tired and exhausted of the heat are targeted through this ad. Methods of reaching the audience The advertisement made by the brand is reaching out to the audience through different means. The use of celebrities is one way through which the brand is reaching out to the consumers. It is creating a value and character amongst the consumers by showing the characters of David Beckham and Sofia Vergara. Both of these celebrities are well known amongst the masses and hence the brand is showing value to the consumers. The consumers may choose the product because of the well known celebrities in some instances. The value created by the brand would be most useful when settling in for the audience as many people try products because of these celebrities. People who are interested in sports would definitely try the drink because of David Beckham. Women have been specifically targeted by the brand by using logic as women are diet conscious (Kotler & Armstrong, 1991). The ad shows Sofia Vergara and other women with a nice body which helps to promote the product. The ad is basically targeting women who want to be fit and are diet conscious. The ad also has some humour in it which attracts the audience through emotions. The audience may get attracted to the humour and urge shown in the ad to get Pepsi. Sofia Vergara uses her techniques to split the line so that she can go and buy Pepsi. In other words the ad urges the audience to drink diet pepsi so that they can check the taste for themselves. Effectiveness of the Ad The ad can be quite effective in reaching out to the audience because of the different methods that it has incorporated into it. Women and people who are exhausted are targeted by the brand and the advertisement quite successfully does that. The advertisement shows that the drink is quite refreshing and one might use different skills to reach out the product. The celebrity uses logic so that she can buy the drink and hence the ad effectively produces a need amongst the audience which needs to be refreshed (Dehlin et al., 2010). Improvements   The ad incorporates several ideas of marketing but it does lack out to reach a larger audience. The ad could be used in a different way so that a broader audience was targeted. Children have not been specifically targeted by the brand and this idea could have been incorporated into the ad. A celebrity which is loved by the younger generation could be used in the ad so that the children ran over to the celebrity. Exhausted children could also be include d in the ad so that children were also made an audience in the ad. Men are shown in the ad but they are not specifically targeted upon and the brand could use methods to include them in the ad. Men could have been shown running for a female celebrity which was supposedly on the pier along with David Beckham. Conclusion The ad done by the brand is endorsed by celebrities and this can help to target a specific audience. Diet Pepsi is not only meant for women but is also meant to be for men so